The day was about as toasty as you could expect from late September in South Korea, meaning that my ripped jeans and black t-shirt were probably about the worst thing I could have worn to an 11 hour out-door festival. But as they say, hindsight is 20/20 and I have far from perfect vision.
Still, the suffering was relatively minimal. Once you had finished trekking up the massive incline leading into the venue and downed two full bottles of liquid, that is. I should also probably note, that unlike most music festivals which are held in wide open areas like parking lots and random fields, this one was right smack in the middle of an amusement park. As in, you had families walking around with strollers in hand while rappers performed on a stage less than five metres away.
It was an interesting audience.
But I have to give credit to the event organisers, because the various stages were well-arranged, making it easy to manoeuvre between them, except of course when the more popular artists started to play, because then you would have this mass migration of people that literally felt like a tidal wave of bodies.
In the beginning though the atmosphere was very relaxed as people surveyed the various tents and food-trucks scattered throughout, took their instagram pictures, and strategised for the evening, choosing who they would and wouldn’t see. For myself, the decision was relatively easy, since I had already been to the NBA Buzzerbeat festival only a few months prior. Though I still begrudged the conflicting show-times, as I would have liked to have seen E Sens and Beenzino perform, both of whom are well-known and respected Korean rappers. Plus you had the special appearance of Keith Ape, a rapper that started to trend after the video for It G Ma went viral.
At the end of the day though, I am satisfied with the line-up I did get to see. They may not have been the most hype of performers, but they were all undeniably talented. Especially Sam Kim, a Korean-American singer known for his expert guitar playing and smooth vocals. And while I would not personally call myself a fan, considering the fact that I know only a total of two songs, now three thanks to his rendition of No 눈치, I found myself bobbing my head and tapping my foot along to the infectious rhythm of his songs.
Similarly, I was not overly a fan of the crew YTC4LYF, whose performance followed shortly after Sam Kim’s. But I wanted to see them because one of their crew members, Zene The Zilla, has been steadily rising in popularity after appearing on the rap survival program Show Me The Money. There is something about him that is intrinsically attractive. Some unknown quality that allows him to control the stage. He is someone that I have been paying more and more attention to lately, though I remain undecided on his actual music. Much like Coogie, whose crew came on after YTC4LYF’s set. He, like Zene, rose in popularity after appearing on Show Me The Money777, developing a reputation for high-energy performances and addictive raps. Neither of which he disappointed on. Which is impressive given the fact that he is a relatively inexperienced rapper. Though I personally don’t see him progressing much further within the industry as he relies too heavily on trend, and has yet to firmly develop his own sound.
Unlike Penomeco who is very distinctive in his style, and has showed consistent improvement over the years. He is someone that resists the classical definition of rap, and instead seeks to redefine the term with experimental music. Which is probably why I prefer his live music to his studio recordings. Because in his live renditions the tracks take on a slightly different vibe, infused with his overwhelming energy and stage presence. Whereas the studio versions have more of a coffee-shop feel to them. It also helps that he has a very likeable demeanour, and easily conveys his personality whilst performing. It definitely makes for a tough act to follow.
But fortunately, the next performer in the line-up was Superbee featuring Uneducated Kid. Now, for those of you unfamiliar with the Korean rap scene, Superbee is a fairly infamous name, due to a certain diss he made on Show Me The Money Season 4. At the time, he had a very uncouth image, and garnered a lot of hate for his antagonist remarks. But over the years he has worked towards a more positive reputation, producing songs with bright beats and charming lyrics. And has now established himself as one of the best rappers currently active in South Korea. Though he never finished higher than 3rd on the rap survival program. But considering that the rappers he lost to were Cjamm, Behwy (Season 5), and Loopy (Season777) I feel like this fact can be ignored.
Anyways, after his performance there was a bit of a lull, during which I took a much needed food and beverage break before attempting to rejoin my friends who had headed to a different stage to see Heize. This was probably around 4, meaning that everyone who was going to be at the concert was at the concert, and so instead of casually making my way to the other stage, I found myself navigating a hoard of people.
Which I admittedly cut in front in.
Because there was a line. A huge, long line, winding all the way to the adjacent stage. And rather than stand in that line, I slowly, and as inconspicuously as possible, ebbed my way into the flow of people heading in. It wasn’t fair, I know. But I figured if I was ever going to find my friends, then I needed to do so before the massive crowd flooded the area. And it worked, so alls well that ends well?
Though of course, finding my friends was only step one. Step two was trying to position ourselves as close to the stage as possible before too many people started to lock in. Luckily, we had decided on our final stage for the evening fairly early on, and were able to advance our positions during the transitions between artists. The first of which was the crew You.Will.Know. Headed by R&B Singer and Producer Dean, You.Will.Know is still a relatively new crew consisting of a total of three members. Though I could be wrong, because Dean is the only artist I am familiar with, and the only one I really paid attention to during their set. A phenomenal vocalist, Dean is known for his very atmospheric tracks as well as his role in Fanxy Child, which Penomeco is also a member of. However, most of his popularity is limited to female fans, in part because of his appearance, but also because his style of music is less appealing to male fans.
Whereas Ash Island and Changmo, whose sets followed Dean’s, have a more equal ratio of female to male fans. Probably because their music precedes their appearances. But also because stylistically, they tend to lean towards heavier and more aggressive beats. Especially in the case of Ash Island who is a combination of 90’s grunge and 70’s punk. He is someone that I had initially side-lined, believing his sudden popularity to be undeserved, but after catching part of his performance at NBA Buzzer Beat I realised that I may have been unjustly biased, and so I made a point of seeing him at KB. And suffice to say, he was good. There is just something about his personality that is simultaneously endearing and intimidating, kind of like those feisty pets, the sweet to scary stuffed animal. He draws you in. Though, to be fair, so does Changmo. He is someone that has been around for a while now, and his experience shows in his artfully constructed raps and overflowing confidence. But at the same time, he remains humble, committing to each performance as if he were still a rookie seeking to prove himself.
Part of me wishes their set had gone on longer.
Because their set was more like a headlining performance than the actual headliners were. And that is saying something. Believe me. Because the actual headliners were none other than DPR Live and Zico. Though, from a studio album perspective, both Ash Island and Changmo pale in comparison. In fact, I would even go so far as to say that they are entirely different leagues. Especially where DPR is concerned. An independent production company, DPR is known for their cinematic music videos and atmospheric tracks. Which do not exactly translate to a stage as large as the one at Seoul Land. While for Zico, the issue was less his style of music as his choice of songs, because Zico is one of those artists that is talented enough to challenge a variety of genres. He does not need to limit himself, but it is a double edged sword, because not all songs make the same impact, and at 9 o’clock on a Saturday night, after an entire day filled with music all you want is that song that will take your breath away, or make you go hoarse from screaming applause. You want that song that will make you stop where you are and say ‘wow’
I was not wowed.
I was happy, for sure. He is an incredible artist, and he performed incredibly. But it did not exceed my expectations, or leave a lasting impression. But I’ll tell you what did:
Sam Kim’s guitar playing. Ash island’s playful banter. Penomeco and Coogie’s energy. Those artists that performed when the sun still shone, as if it were their own personal spotlight. The ones that came to the stage and killed themselves on it, not caring how many people did or didn’t scream their name.